Social Media Specialist

We are looking for an experienced Social Media Specialist to join our dynamic team! If you’re passionate about using social platforms to create meaningful connections, engage audiences, and elevate brand presence, we encourage you to apply.

Your responsibilities and duties will include:

• Establish and optimize the company’s social media presence on key platforms like Facebook and Instagram, with a particular focus on engaging and supporting our corporate customers;
• Maintain a deep understanding of each social media channel, optimizing content to ensure it resonates with and engages our target audience;
• Develop and implement a comprehensive social media strategy tailored to our corporate customers. This includes content distribution, sponsored content, competitive analysis, platform selection, benchmarking, audience profiling, and understanding their online behavior;
• Analyze and interpret social media metrics to assess the effectiveness of the strategy, ensuring it aligns with our business objectives;
• Capture and leverage social data, metrics, and insights to refine audience targeting and enhance content distribution, particularly for our corporate audience;

What you need to join our team:

• Proven experience in social media marketing or as a Digital Media Specialist;
• Exceptional writing, and editing abilities across photo, video, and text formats. Strong presentation and communication skills;
• Solid experience with social networking platforms and familiarity with social analytics tools;
• Basic understanding of web design, web development, and SEO principles would be considered a plus;
• Comprehensive knowledge of online marketing and major marketing channels;
• Positive attitude, detail-oriented, customer-focused, with excellent multitasking and organizational skills;
• A Bachelor’s degree in Communications, Marketing, Business, New Media, or Public Relations is an advantage.